OpenAI has officially launched a new and affordable subscription plan for ChatGPT users in India. Called ChatGPT Go, this plan is priced at just ₹399 per month (approximately $4.60) — a significant reduction from the existing Plus plan, which costs ₹1,999 (about $23).
This strategic move aims to make ChatGPT more accessible to India’s vast and growing digital audience, especially as demand for AI tools continues to rise across the country.
🌍 Why India First?
According to OpenAI’s VP and head of ChatGPT, Nick Turley, launching this plan in India was a deliberate choice:
“Making ChatGPT more affordable has been a key ask from users! We’re rolling out Go in India first and will learn from feedback before expanding to other countries,” Turley said.
India has become a hotbed for AI adoption. App analytics firm AppFigures revealed that India has led ChatGPT app downloads globally, with over 29 million downloads in the past 90 days. However, revenue has lagged behind — with only $3.6 million in app revenue from the region in the same period.
This new plan is expected to close that gap by converting more free users into paying subscribers.
💡 What Does ChatGPT Go Offer?
The ChatGPT Go plan brings a range of powerful features for just ₹399/month:
- 🔟 10x more usage than the free plan
- 🖼️ Image generation tools
- 📁 File upload capability
- 🧠 Better memory and personalized responses
- 💬 Faster and more consistent performance
These features bring much of the power of the ChatGPT Plus plan to users at a fraction of the cost.
💳 UPI Payments Now Supported
To make onboarding easier for Indian users, OpenAI has now enabled UPI (Unified Payment Interface) as a payment method, along with local currency pricing for all plans. This makes the subscription process seamless and user-friendly — no need for international cards or currency conversion.
📈 Why This Matters
India is home to over 850 million internet users, and with AI gaining traction in education, content creation, business, and more, affordability plays a key role in adoption.
Competitors like Perplexity and Google have already started offering free or discounted AI services in India — including Perplexity’s partnership with Airtel and Google’s free AI Pro plan for students. OpenAI’s focus on value pricing rather than freebies may give it an edge in long-term user retention.
🧠 What’s Next?
OpenAI plans to monitor user feedback in India before rolling out the ChatGPT Go plan in other regions. If the initiative is successful, it could set a global precedent for region-specific pricing and feature access.
Meanwhile, users in India can start exploring the enhanced capabilities of ChatGPT at a much more accessible price point.
✅ How to Subscribe to ChatGPT Go
- Visit chat.openai.com
- Sign in or create an account
- Click on “Upgrade” and select the ChatGPT Go plan
- Choose UPI or local payment methods to complete your purchase
Final Thoughts
With the launch of ChatGPT Go, OpenAI is sending a strong message: AI should be powerful, useful, and affordable. This new plan is a major step toward that goal — starting in a country where millions are eager to tap into the future of AI.