YouTube has officially launched Shopping product stickers for Shorts, enhancing the platform’s e-commerce capabilities and offering new monetization opportunities for creators. The update aims to make it easier for viewers to discover and shop products featured in YouTube Shorts.
🔥 40% Higher Product Click-Throughs During Testing
According to YouTube, Shorts that included Shopping product stickers saw over 40% more clicks on products compared to those using the traditional Shopping button. Previously, product links appeared in a banner at the bottom-left corner of the video, which required an extra click to view available items.
🛍️ What’s New with Shopping Stickers?
With the new update, creators can:
- Tag products in their Shorts.
- Automatically generate a Shopping sticker based on the first tagged product.
- Resize and reposition the sticker anywhere on the screen.
- Let viewers explore multiple tagged products by tapping a dropdown arrow on the sticker.
When a viewer clicks a product, they are redirected to the product’s retailer website, streamlining the shopping experience directly from the video.
🌍 Global Rollout — With One Exception
The Shopping stickers are being rolled out globally over the next week, with the exception of South Korea.
📈 YouTube Shorts Reach 200 Billion Daily Views
At Cannes Lions 2025, YouTube CEO Neal Mohan shared that Shorts now average more than 200 billion daily views. He also announced that Google’s Veo 3 video generator, which creates both video and audio, will be integrated into Shorts later this summer.
📝 Key Takeaways:
- Shopping stickers are replacing the old Shopping button for better visibility.
- Over 40% more engagement during initial testing.
- Available globally (except South Korea).
- Major new feature to support creator monetization and boost e-commerce on Shorts.