Apple has announced an exciting new collaboration with renowned Japanese designer Issey Miyake, unveiling the iPhone Pocket — a contemporary accessory that redefines the way we carry our devices. Seamlessly blending technology, craftsmanship, and fashion, this special-edition collection celebrates minimalism, innovation, and the beauty of simplicity.
Inspired by the concept of a single piece of cloth, the iPhone Pocket embodies Issey Miyake’s signature design philosophy — where form and function coexist in perfect harmony.
Each piece is made in Japan, the result of meticulous research and development carried out by Issey Miyake’s creative team. The accessory represents a synthesis of Apple’s design precision and Issey Miyake’s mastery of material and movement.
Designed as both a fashion statement and a functional accessory, the iPhone Pocket allows users to carry their iPhone elegantly and effortlessly. Its unique knitted construction gives it a sculptural yet soft aesthetic, highlighting the artistry of Japanese craftsmanship while complementing Apple’s iconic design ethos.
The short strap design will be available in Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, and Black, retailing at $149.95.
The long strap version will be offered in Sapphire, Cinnamon, and Black, retailing at $229.95.
The iPhone Pocket will be available beginning Friday, November 14, at select Apple Store locations and apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the US.
This collaboration between Apple and Issey Miyake marks a meeting of two worlds — technology and design — celebrating creativity, innovation, and the enduring beauty of simplicity.